Marketing Your Home

Selling a home is not just about exposure. It is about positioning, timing, and presenting your property in a way that resonates with the right buyer.

With a deep understanding of today’s market and buyer behavior, Shannon offers a highly personalized, concierge-style marketing approach designed around your home, your goals, and your lifestyle.

Every property is different. Every client has unique priorities. That is why Shannon’s Bespoke Concierge Service is fully customized, whether you are selling locally or managing a sale from afar.

From refined details to full-scale execution, every element is handled with intention and care. Your home deserves more than a standard listing. It deserves thoughtful strategy and elevated presentation from start to finish.

Professional photography

First impressions matter more than ever.

Shannon works with trusted, top-tier real estate photographers to create imagery that does more than document a space. It captures emotion, scale, and lifestyle.

Each photo is carefully curated to highlight what makes your home stand out, ensuring it rises above the noise of a crowded market. The result is a visual story that attracts attention, generates interest, and invites buyers to imagine themselves living there.

Cinematic video tours

The most compelling way to showcase a home’s personality is through video.

Each property receives a custom cinematic teaser designed to highlight its flow, energy, and standout features in a way photos alone cannot. These videos are released ahead of the MLS launch to build anticipation and create momentum before your listing goes live.

With most buyers beginning their search online, video has become one of the most powerful tools in modern real estate marketing. Shannon uses it strategically to create emotional connection, drive engagement, and generate serious interest from the outset.

Open houses

Open houses are treated as a curated experience, not a checkbox.

Every detail is considered, from presentation to flow, to ensure your home is shown in its best possible light. The goal is to create an environment where buyers feel welcomed, engaged, and able to fully appreciate the unique qualities of your property.

This thoughtful approach ensures strong first impressions and meaningful buyer interaction.

Reach 56K + Followers

Social media

Exposure today extends far beyond traditional platforms.

Shannon’s social media strategy is designed to tell the full story of your home through engaging, lifestyle-driven content. From coming-soon teasers to behind-the-scenes moments and featured highlights, listings are positioned to capture attention and spark conversation.

This second stage of marketing builds awareness, drives traffic, and connects your property with buyers before and after it hits the market, expanding reach well beyond standard listing channels.

Magazine quality brochures

A thoughtfully marketed home deserves materials that reflect its value.

Each listing includes professionally designed, magazine-quality brochures featuring high-end photography, floor plans, and curated details buyers can take with them. These materials create a lasting impression and reinforce the quality and care behind the presentation of your home.

It is a tangible extension of the overall marketing experience.

Professional floor plans & video tours

Accuracy and clarity matter to today’s buyers.

Each property includes professional onsite measurements, detailed computerized floor plans, and cinematic video tours. Together, these help buyers clearly understand the layout, flow, scale, and feel of the home—so they can make confident, informed decisions from anywhere.

It’s an added layer of professionalism that builds credibility and trust in your listing.